Market your Freelance Translation Services
As a freelance translator, you need to find yourself clients for whom you will work. For this purpose, you should have already prepared a good strategy to market your freelance translation services. Through it, you will present your capabilities and qualities. This will gain publicity and work on building your name. It opens more opportunities for you to meet real people.
To make your stable customer base, you need to get the first job. To do this you need to have good marketing ideas.
The following are guidelines that will help you on the road to success as a freelance translator.
The best ways to market your freelance translation services
- Define your target market
To set your goals in freelance, you should know to which audience to refer. In addition, you need to define what type of work you will work or what type of clients you will work for. On this basis, you will look for work in the area of expertise and later you’ll be able to offer general translation services.
- You need to set achievable goals and deadlines
Perhaps, in order to start, your enthusiasm to get the job in the shortest period, will lead you to a position to offer something that is difficult to accomplish. For example, you will promote yourself working during the weekend or holidays or you will provide the work in short term. Always keep in mind that the offered terms should be realistic and achievable. This way, it will harm neither the client nor you.
- Give as many details as possible
Instead of a general presentation, you can write about specific areas where you would like to work with. You can also write a letter to send to companies to show that you are interested in their corporation and that you are a professional worker. It should contain all your skills, strengths and recommendations.
- Locate your first client
Customers will not know that you exist, unless you are not present to them. You should do proper optimization of your web site. Through examples from your previous projects, present your capabilities. Potential customers are all around you. You can start by requiring recommendations before getting a steady stream of work. First inform the people in your immediate vicinity about what you do. Further, they can carry the information about your work and help popularize over time. It pays to be persistent and to bear patiently at the beginning.
Once the assigned first prospect for potential contacts, you should get as much information relate to your customer. In the mean time well inform about their business. This way you will have advance prepared ideas about their work and it will leave a good impression and greater opportunity to be hired.
- Marketing ideas for freelancers
You should prepare a marketing plan which will promote your freelance translation services and attract customers from your target market.
Start with a verbal introduction to your family and friends who know that you work and that you are available for freelance work. Maybe they will recommend you to their other friends. You never know where and who can make an important connection.
Another useful step is to present your face to your customers. You can visit some events in the area that you work in or access to the local Chamber of Commerce. Involvement in the community is a great opportunity to become visible, to gain a good name and good reputation.
Besides your presentation through social media, you can use other forms of online self representation. Blog posts are a great opportunity, be it through various branded materials or advertisements.
- Become an expert in your field
In the meantime, while you are looking for customers, use the time productively. Make some form of presentation, study; write an eBook for the area you are perfectly fluent. Reply to blog comments.
- Cold-email potential clients
Cold-email can be a great opportunity to reach customers. Inform them and offer them referrals and projects that have improved your performance. Give them an attractive offer for their needs and expect a positive reaction on their part.
- You need to be everywhere
Be visible in Google search and other online directories. Create an account on popular social networks like Face Book, Twitter, Google +. Optimize your website through unique content, keywords, build a network for incoming back links from other web sites and make sure that your web site is easy to use and gain popularity that will improve your rank.
- Getting referrals
Personal recommendations are of particular importance. If you have provided good service and quality for a customer before, they will speak to you and will recommend you in the future. Positive feedback from satisfied clients will gain a positive impression and a good reputation. This you can provide through the feedback form on your website.
- Stick to what you can do
Never stop marketing your freelance translation services. Do not ignore your goals because you don’t know when it is the moment when they will be realized.